CANADIAN DEFENCE REVIEW
Sapper Labs Group
Print Campaign
CLIENT
Sapper Labs Group
THE TEAM
Strategist, Art Director, Copywriter: Nikeita MacMaster-McKillop
THE TASK
Raise awareness of the Company: Products, Services and Capabilities. Show the reality of Canada’s readiness levels, and how Sapper Labs is here to collaborate with the mission. These full-page ads have been printed with Canadian Defence Review.
YEAR
2022-23
THE PROBLEM
There's a great deal of complexity and challenges in cyber defence and intelligence. It's a team sport between both industry and government and right now, Canada's adversaries knocking at our door.
WHO DO WE NEED TO INFLUENCE?
DND Senior and Mid Leadership and Government (Intel and Cyber)
WHAT IS THE HUMAN PROBLEM WE'RE SOLVING?
Adversaries are waging a war on truth, our infrastructure and our institutions. When it comes to OSINT and Cyber Defence, our Government just doesn't get it. Procurement takes time in this sector so many feel frustrated with the state of our slow moving Cyber agenda.
WHAT DO WE NEED TO CONVEY...SIMPLY.
OSINT, Cyber Defence and Intelligence require collaboration between industry and Government to lead us to the best insights and decisions.
BIG IDEA:
Hunt, Attribute, Defend, Disrupt.