KOHO: Save For What You Really Want
KOHO Financial
Spec Campaign
CLIENT
KOHO Financial (Spec Campaign)
THE TEAM
Strategist: Nikeita MacMaster-McKillop
Copywriter: Alex Schulze
Art Director: Jackson Greenwood
YEAR
CULTURAL TRUTH
We all have weird things we enjoy and want to spend money on. Whenever traditional banks talk about saving money to buy something, it's always on the "big dreams" like a house or retirement and never supports the motivation to purchase things that are actually enjoyable. It's clear, traditional banks and other financial institutions don't understand how young people talk, or spend their money. Little dreams should be celebrated too.
2023
THE PROBLEM
Now more than ever, Canadians are feeling their wallets pinched in a world of inflation.
As a result, Canadians are hesitant to share their financial situations or purchases–especially if it’s something quirky or deemed not important.
KOHO needs to stand out amongst the crowd as the financial service that works for all Canadian budgets, while still allowing you to continue purchasing what you love.
WHO'S LUNCH ARE WE STEALING?
The Canadian banking market is dominated by the Big Five Banks. Tangerine Bank, Neo Financial, EQ Bank, and Simplii Financial all compete for younger audiences as they offer a no-fee traditional banking option.
WHO DO WE NEED TO INFLUENCE?
Individuals aged 20-35 who are frustrated with their current banking system and wish for a card that gives them the opportunity to guilt-free spend.
WHAT IS THE HUMAN PROBLEM WE'RE SOLVING?
This target now finds themselves making routine financial decisions, and planning for longer-term goals, but are being faced with economic strains. Their frustration demands for financial services to focus on creating open and intuitive banking, so they can live an easier life.
BIG IDEA:
With KOHO, you can save for the stuff you really want